Shanghai was already dubbed as the "Paris of the East" 50 years ago when it was as well-known as cosmopolitan cities like London and Paris. Today, it is seen as a "global business hub" and it is only a matter of time before it becomes the "New York of the East. " Last month, I visited Shanghai for the first time and, during the brief four-day and five- night stay, experienced first-hand the dynamism of modern Shanghai. The city has a population of close to 17 million which underlies its immense market potential. Depending on their spending powers, Shanghainese from different strata of society can take their pick from a wide range of choices. Sandwiched between the very rich and the very poor are those who enjoy a comfortable standard of living and the middle-class. Businesses can thus find a niche for themselves by catering to the needs of different groups of consumers. The eagerness of Shanghainese to keep up with the latest in fashion is a big boost to the market. Memories of foreign settlements 70 or 80 years ago make it much easier for Shanghainese than Chinese in other parts of China to join the mainstream of international consumer trends. Indeed, many facilities developed by foreigners in Shanghai in the early 20th century have laid the foundation for modern Shanghai to rejoin the ranks of global cities. First-time visitors to Shanghai will invariably first be captivated by the soaring skyscrapers that symbolise the metropolis wealth and glamour. Opposite to the Bund is Chinas tallest building —— the 88- storey Jin Mao Tower —— in Pudong New Area. But it is said that the tower will cease to be the tallest when the Global Financial Centre project, a 94-storey edifice by Japanese investors.
UNIT ONE Culture & EducationUNIT TWO Tourism & CateringUNIT THREE Entertainment & SportsUNIT FOUR Golden ChinaUNIT FIVE Transportation & LogisticsUNIT SIX Marketing & BrandingUNIT SEVEN Negotiating Business ContractsUNIT EIGHT Transnational ManagementUNIT NINE Human ResourcesUNIT TEN Financial ServicesUNIT ELEVEN Exhibition & ConventionUNIT TWELVE Real Estate & AutomobileUNIT THIRTEEN Scientific InnovationUNIT FOURTEEN Information TechnologyUNIT FIFTEEN Social Responsibility
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